I pretty much say everything in the video, so I won’t repeat it here. But I wanted to provide a couple of the links I talk about in the video:

THE LOST CHILDREN website

and

THE LOST CHILDREN Transmedia Kickstarter Campaign If this stuff is useful to you as a filmmaker, you might consider supporting our Kickstarter campaign. One thing we’re kind of pushing here is giving back to the community what we’re doing and learning along the way, so if you don’t have time to experiment with this stuff, you might learn from us putting in that time. So if you get some good info from our efforts, please consider a pledge. Besides which, we have awesome rewards…

Email me with questions at mark@desperatecomfort.com, or just put them int he comments. That might be better so they can be shared with everyone.

Here are some links to places that offer turn-key app solutions:
http://www.geek.com/articles/mobile/make-your-own-iphone-app-for-199-2010015/
http://www.swebapps.com/
Kieran mentions some more in this thread.

But also, I have been encouraging people to leverage their existing web platforms like WordPress, and use something like WordPress Mobile to create a WAP version of their existing sites. This gets you up and running instantly, for informational stuff, and requires little or no tech knowledge.

Here is an YouTube playlist with the “episodes,” including the intro. I’ll probably just keep adding to this playlist and using this post to continue the conversation.