I think it’s a mistake to apply to a film festival without them soliciting your film. There are creative ways to get on the map of the festival without blindly sending a DVD that an intern watches for ten minutes while they’re checking their facebook page.

I’m not sure we have a strategy, per se — playing at festivals helps us get a better sense for what the film is and how it plays — for instance, with RSO, we felt as if we had made an irreverent comedy, that would play well at festivals. This proved to be incorrect — the movie plays a lot better on a laptop while you’re checking your Facebook page. The new film, Harmony and Me is more of a festival crowd pleaser, there is more of a collective experience to be had, potentially.

Some of the top festivals now are CineVegas, New Directors/New Films, Los Angeles Film Festival (LAFF), and internationally Edinburgh seems to be moving toward being the most relevant film festival in Europe.

CLICK HERE TO FOLLOW THE ENTIRE PANEL DISCUSSION ON “MANAGING EXPECTATIONS ON THE FESTIVAL CIRCUIT”.