Archive for "Heart of Now"

A NEW YEAR’S RESOLUTION

The last two years have been an extraordinary education. I often look back at the development process for HEART OF NOW and WHITE KNUCKLES and imagine what choices we at SABI would have made if we were the filmmakers we are today. With a new decade upon us and the promise of a community-defining year ahead of us, it is time to declare some resolutions. It is time to put the talk about broken models behind us and begin to act on it. This downturn offers a real opportunity to re-shape the way things will work.

***Inspired by recent calls to action from Ted Hope and Jon Reiss.

CURATION – SABI has formed our own distribution outfit: CINEFIST. Beyond distributing the work that comes out of Sabi Pictures, CINEFIST will also serve as a curation entity. My first resolution for the New Year is to put my resources into giving filmmakers I believe in an opportunity to exhibit their work, but also an opportunity for them to participate in the box office take. The venue will be The Downtown Independent Theater in Los Angeles and each screening will be shaped into a true event featuring Skype Q&As with the filmmakers projected on screen, audience votes on trailers to decide which film screens at the next event, DVDs for sale in the lobby, prizes for the audience, rooftop mixers, and a live internet radio show at the venue with the guys at Film Snobbery. The first film will be Tom Quinn’s The New Year Parade screening in early February to coincide with its Film Independent Spirit Award nomination.

TRANSPARENCY – This year we are embarking on our first direct-to-audience distribution effort for a pair of art house films. I will share ideas and progress here with the intent to educate, but also to seek input and guidance from the community.

INNOVATION – Learn, evolve and execute. The strategy to this point emulates the methods used by filmmakers like ZEKE ZELKER, HUNTER WEEKS, JUSTIN EVANS, TODD SKLAR and others. But we need to push forward with less emulation in the strategy and work, and more innovation. We will be fearless. We will takes calculated risks. We will experiment with ways to connect with our audience and to give them compelling reasons to buy what we have to offer.

MENTORSHIP – Last year I met a young filmmaker online named Gayle Ye who is an ardent fan of SABI’s works. She expressed an interest in cinematography and had natural talent. Throughout 2009, I was able to offer her some tips here and there, notes on her first short film’s screenplay and even sent her some gear. In 2010, I will seek out more filmmakers in the generation coming up behind me, encouraging them, offering whatever support I have to share, and maybe even produce their next work as we did with the filmmakers behind A SHORT FILM ABOUT LETTING GO.

ELEVATE – This was a tough pill to swallow but in order to raise the bar with the content and structure of our films, music and other creative endeavors I will spend the entirety of 2010 developing new projects for production in 2011 and 2012. As much as I want to be shooting a new film right now, I know its better to spend this time shaping projects that have been given time to mature.

COMMUNITY – Recent opportunities afforded to me by the good folks here at The Workbook Project, From Here To Awesome, IndieFlix, Power to the Pixel and most recently Filmmaker Magazine have introduced me to some amazing people, many of whom have become good friends. And this, more than anything, has been the most gratifying experience for me. These genuine friendships have lead to countless collaborations and discussions that hold a lot of personal value to me. Even if I were to forgo filmmaking altogether, I would still resolve to step-up my involvement in this community by going to more festivals and conferences, seeking out more like-minded people who share in my delight for the cinematic arts.

IGNORE – It’s funny, the most recent private screening of HEART OF NOW only returned three or four negative comment cards. But when presented with a new stack of cards, I inexplicably find myself flipping quickly through all the positive comment cards to find out what those few detractors had to say. Uniformly, these were responses that rejected every single inch of the film’s form and content. Despite the overwhelming praise, I find myself focused on the negative instead – even when I’m getting such heartfelt and sincere responses such as this:

Hey Zak,

‘Heart of Now’ is a terrific film. It is humbling to see good work come through the Indie. This is a film I would be honored to present another time. The issues of abandonment and the subsequent coping mechanisms people employ are dealt with in not only a tactful manner, but also respectably and thoughtfully poetic. What I appreciate even more is the seemingly endless conclusion. It can be ambiguous or sharply conclusive, depending on the beholder.

‘Heart of Now’ has a poignant message that resonates with me personally right now as I deal with similar issues. It was even more striking to hear you talk about the loss of your father as an impetus for the film. My father was taken from me in ‘95. Many of the statements made by both Amber and Gabe reverberated deeply, so it only made sense when you elucidated that fact for the audience.

Thank you for bringing ‘Heart of Now’ to this theatre. I wish you, the crew, the production company, and the film all the best as you move forward in bringing this work of art to others.

So beginning today, I will learn to ignore the ones that are unwinnable. As Ted Hope says: “There are many in the film business who are never going to help you. Many of these will never help you even after you have helped them. The sooner you identify these folks and stop wasting your time with them, the better off you are going to be.” Done.

SUPPORT – I love art house cinema. I already buy DVDs from art house filmmakers. But now, I will make it a point to seek out the avenue that puts more of my dollars into the filmmaker’s pocket. This often means buying it from their own web site, rather than Amazon. Knowing that my main portal (Netflix) doesn’t provide any per rental profit participation for the filmmakers, this also means approaching it more as a discovery engine to find works I want to support with a purchase. No more requests for DVD trades or accepting free copies. I’ll put my money where my mouth is.

NO MORE APOLOGIES FOR ART – In 2010, I will not apologize for aspiring to make art. Art has somehow become a dirty word in may circles that consider it to be mutually exclusive from entertainment. Art IS my entertainment!

I wish there were more american filmmakers that aspired to that level of work without apologizing for it out of fear of being labelled pretentious or elitist. Maybe it’s an effect of knowing intimately how films are constructed that makes it difficult for me to enjoy a film that doesn’t aspire beyond just “a good story, well told”. When I sit down in front of a motion picture I want layers of understanding, I want subtly invoked metaphor, I want social context, I want a fully-realized and artfully-executed cinematic experience. We have an overabundance of folks who can simply entertain us. But the ones that can honestly transcend the medium are so rare, so very scarce. That’s what drives me to fervently seek out art films. I buy art films, I support art film-makers whose work speaks to me. I consider myself a filmmaker who aspires to art. I won’t apologize for it. It certainly doesn’t mean I ignore the audience. In fact, I’ve amassed and incorporated the audience into the final stages of editing HEART OF NOW.

The film artists I admire take risks to be on the cutting edge by experimenting with this evolving artform. But these are the folks whose successes are what the mainstream filmmakers mimic. Many times these artists will fail and the critics will label the work as self-indulgent, but man, when they succeed it is profoundly resonant.

PARTNER, COLLABORATE & ENGAGE – This coming year, SABI will resolve to reach out to partner with a number of companies, collaborate with a variety of artists, and engage our audience/community in a very genuine and meaningful way – all in the interest of moving ourselves and this community forward. As I said at the beginning, I’m getting a little tired of all the “broken model” talk and so I look forward to taking a bold step toward defining and shaping a sustainable model for low budget filmmakers.

AND FINALLY, LOSE WEIGHT – I’m having a blast and would like to be doing this for a long time.

So in closing, I offer these resolutions for a New Year and a New Decade in the hope that they will inspire others to do the same, within the limits of their own means and resources. And thanks to everyone who has been a collaborator, inspiration and supporter in 2009. You know who you are and I look forward to joining you again in the decade to come.

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The SABI Festival Strategy

STEP ZERO: ASK YOURSELF WHY

Be honest with yourself and ask why you want to do this. It will be a financial, emotional and physical drain to be sure. So you must define your goals and the reason why they are goals. For us, we have solidified our plans to release HEART OF NOW and WHITE KNUCKLES through our own distribution company, CINEFIST. So we are not seeking traditional distribution. And by “traditional” I mean selling the domestic rights for 25 years, for less than $100,000 in advance and a tiny cut of the profit. Instead, we ARE seeking some rather important things to support a direct-to-audience distribution effort:

  • To meet new friends, filmmakers, fans and partners
  • To garner laurels, prestige, press and reviews
  • To announce a platform release to a larger audience
  • To make a little $$$ on DVD, soundtrack and merch sales at each screening
  • To get additional feedback from audiences

So, what does a modern, forward-thinking festival strategy look like? From the outside, it looks like the picture above – a bucket full of submission packets amounting to $1500 in fees for 40 festivals. I’ve come to define our festival strategy by working backwards from our direct-to-audience distribution plan. We know we want to begin the latter in July 2010 so the focus had to go toward festivals that would play between now and the end of June. The intent being that if we are accepted, we can incorporate that opportunity into the distribution road map, without relying on it “for direction”.

So how did I decide which festivals to submit to?

STEP ONE: MAKE LISTS

I researched other films and the festivals they played. I zeroed in on two films that I felt shared enough similarities with HEART OF NOW and WHITE KNUCKLES that they could attract the same appreciation for content and form. They were THE NEW YEAR PARADE and MEDICINE FOR MELANCHOLY.

Festivals that accepted The New Year Parade:

  • SXSW
  • Slamdance
  • Ashland
  • Philadelphia
  • deadCENTER
  • BendFilm
  • Indie Memphis
  • Lone Star Int’l
  • IFF Boston
  • Cucalorus
  • Temecula Valley
  • Vancouver Int’l
  • Tofino
  • Torino
  • Woodstck
  • Starz Denver

Festivals that accepted Medicine for Melancholy:

  • SXSW
  • Philadelphia
  • IFF Boston
  • Viennale
  • San Francisco Int’l
  • Toronto Int’l
  • London
  • Sarasota
  • Maryland
  • Los Angeles

And I also took a good look at the festivals suggested by Chris Gore as being essential to any festival effort:

  • AFI Fest
  • Dallas
  • Atlanta
  • Austin
  • Chicago
  • CineVegas (on hiatus)
  • Denver
  • Florida
  • Los Angeles
  • Phoenix
  • San Diego
  • San Francisco
  • Seattle
  • Sidewalk
  • Wisconsin
  • Woodstock

I sought to make one final list of festivals that offered profit participation with the box office grosses, allowing filmmakers the opportunity to make some money off their own content. That list had no entries.

I entered all of this info in a GoogleWave and crunched through the data, noting their deadlines, doing searches on the Without-A-Box message board for filmmaker feedback and reading about each of them on FILM FESTIVAL WORLD as well as visiting each of their official sites.

STEP TWO: SEEK GUIDANCE FROM INTELLIGENT PEOPLE

Guidance came in two forms: from experienced people I’ve met in the last year and from books. My signed copy of THINK OUTSIDE THE BOX OFFICE by Jon Reiss has been a great resource for defining our upcoming distribution endeavor, allowing us to work backwards and plan a complimentary festival strategy. For festival-specific guidance, I picked up the 4th edition of CHRIS GORE’S ULTIMATE FILM FESTIVAL SURVIVAL GUIDE.

In addition, the heads of programming at SUNDANCE and SLAMDANCE both sent unofficial rejection notices that offered personal words of admiration for WHITE KNUCKLES, with the latter making suggestions for festivals that might also be receptive to it. It’s encouraging to know how closely we were considered for those two.

Next, Scott Macaulay of FILMMAKER MAGAZINE was gracious enough to lend his creative feedback and insight as we shaped the edit of HEART OF NOW. When I posted a plea on Facebook and Twitter for east coast festival recommendations, he offered a list for that film specifically.

In addition, festivals that programmed my short film, I F*CKING HATE YOU, fell into heavy consideration due to the existing relationships and friendships we had there. And finally, we’ve received direct invitations to screen HEART OF NOW from some smaller festivals who have been following SABI via Facebook and Twitter.

From those lists I shared above and the cumulative guidance of several people, I was able to identify which festivals would be our primary targets and which would be our second choices, submitting to both sets simultaneously. We made note of the premiere status requirements and the possible conflicts that could arise. A third list of smaller, more regional festivals lies in wait, to coincide with our direct-to-audience theatrical tour and home video releases. Those submissions will be made in the Spring of 2010.

STEP THREE: WHAT TO SEND, WHAT TO EXPECT

I set a full day aside to burn and test each DVD screener and to build out each submission. I use a stack of pre-printed blank DVD-Rs from ARCHETYPE DVD with whitespace for tracking numbers, contact info, running time and other notes. Each packet included the number of DVD screeners they asked for, labelled in the manner they requested, a brief and concise personal letter drafted by me to give the submission a little personality, the Without-A-Box printout, and nothing else. Be prepared for the clerk at your local post office to look at you like your an asshole when you ask for dozens of packages of varying weights to be sent first class.

As for expectations, I’m committed to the idea that a festival run is ancillary to the real objective – to get these arthouse films in front of a paying audience through multiple platforms. So my expectations are tempered. I was about as heartbroken over rejections from SUNDANCE and SLAMDANCE as I would be over not winning the lottery. Which is to say, not much at all really. I’ll save the heartache should we face low theater turn-out, bad reviews, dvd manufacturing delays, getting rejected from itunes, struggles to find a way into cable vod, etc. And I’ll find solace in the knowledge that if rejection or failure didn’t hit in some form, it meant we failed to take the inevitable risk, we failed to experiment as we do with all things and we failed in our attempt to innovate with an evolving model of sustainability – all part of the distribution journey.

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Who Profits From VOD?

As the team here at Sabi Pictures develops our evolving strategy for distributing Heart of Now and White Knuckles in 2010, VOD and DVD have been strongly recommended by consultants like Stacey Parks of Film Specific as having the best potential for direct revenue. So I have been following VOD in particular, hoping it might fulfill its promise to supplant a deflating DVD market but also to give filmmakers an opportunity to share in its rewards.

This article was written in response to “Why VOD is Turning into a Profitable Avenue for Indie Filmmakers” published at Filmmaker Magazine. If you haven’t yet, please read it to put the following in context.

In a case study, Alex Holdridge (In Search of a Midnight Kiss) said he gets about 45¢ of each $6 sale. In his deal, Comcast keeps 60%, Rainbow Media (IFC’s parent company) splits the remaining 40% in half with IFC who charges a 25% distribution fee before splitting their cut 50/50 with the filmmakers. That leaves 7.5% of the original $6 for the filmmakers. However, IFC recoups a $15,000 “digitization fee” that must be paid back out of the filmmakers’ cut before they start earning revenue. :)

BREAKDOWN

Comcast - $3.60
Rainbow Media - $1.20
IFC - $0.75
Filmmakers - $0.45 (after digitization fees are covered)

So as a filmmaker looking to cut down on unnecessary expenses and maximizing the money going into my own pocket, my questions are:

I own a post-production company. What are the digitization specs for VOD, so that I can do it myself? We deliver studio-level broadcast-quality masters for DVD and Blu-ray all year long so I’m certain I’m qualified to produce the required deliverables for a seemingly overblown $15,000 charge. But can anyone tell me what those delivery specs are? What codec or format we’re talking about for picture and audio?

Next question is, Alex Holdridge insisted he didn’t need a distributer to take his future films to VOD, so he could keep a substantial portion of the revenue - 40-50%. $2.40 to $3 is much better than 45¢. But has anyone actually done this? Is there precedent for bypassing the “gatekeepers”?

I think Josh Braun, with all due respect, IS being overly optimistic. A friend of mine told me he is in the same boat as Jason Weiss (Humboldt County), meaning the film has done good to great numbers in VOD but he hasn’t seen a penny of it.

How are filmmakers not making money here? It makes me mad.

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Rampant Piracy of Indies? Well, Not So Quick.

I frequent a lot of filmmaking message boards – filmmaker magazine, dvxuser, withoutabox, and on and on. And from time to time I’ve seen panicked filmmakers making announcements that they just discovered their film… gasp!… has been pirated.

Many immediately point a finger at the festival submission process, accusing their screeners of leaking the film to the internet. Wise or not, they all too often share a link to the search results page where they made their discovery

For example, try this search for my film, “HEART OF NOW”.
Sample Search Results at TorrentReactor.net

Now if you’ll indulge me, try these search results.
More Sample Search Results at TorrentReactor.net

So what’s going on here? It’s simple. Your film has not been pirated, not here anyway. Torrent tracking sites like the one in the example will take your search query and generate those terms in a faked result. These sites follow a model of faking search results to convert visitors into paying members. No matter what you’re looking for, they’ve got it! And to get it, all you have to do is become a paying member.

Certainly, the issue of piracy, the value of peer to peer networks, the nature of theft of property vs. theft of income vs. the value of free is an important topic that needs our attention, but before jumping to the conclusion that your property has been compromised and that piracy is so widespread as to include even the unsung and overlooked, please look a little closer. You’ve fallen victim to a scheme and can find comfort in the knowledge that 4,317 people did not just seek out your film, download and watch it. Feel better?

Now, maybe we could continue this discussion in the comments section. But i’ve been of the mind that if people thought enough of my work to share it on P2P networks, I’d be thrilled… and working like hell to make the most of it. How about you?

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CREATIVE COLLABORATION: WORKING WITH FOCUS GROUPS TO SHAPE THE EDIT

Jamie (my editor) and I are shaping my first film, a largely improvised feature shot at the end of 2007, called HEART OF NOW. She has done an amazing job of rediscovering the film within the material we shot. Our first cut was 150+ minutes and not long ago did she find the key that let us jettison 45 minutes.

Now with a 103 minute cut, Jamie made the point that we have taken the film as far as we could go on our own. And that we needed the fresh perspectives of trusted collaborators and colleagues to help fill in the blindspots we may have developed by being so familiar with the material.

At Sabi Pictures, we incorporate collaboration into as many aspects of our productions as we can. Editing, however, remains one component that requires the single mind of an editor to delve into the material and re-discover the film. Lately, we have found a way to reintroduce collaboration into the shaping of the film by enlisting the audience.

This latest New Breed video, shot and edited by HEART OF NOW’s producer Kevin K. Shah, documents our first test screening and focus group.

The best way for me to give advice is simply to relate what we’ve been doing with our own film. Keep in mind, I used to work for an evil corporation that held test screenings for all the major studio films. So I learned how the studios do it first hand, and have adapted that for indies.

To prepare for the screening, I booked a theater — the Downtown Independent in LA is probably the greatest, most indie-friendly, venue in all of Los Angeles. It has state of the art picture and sound, 238 stadium seats, and you can book it for less than the cost of most 40 seat screening rooms elsewhere in the city. It only cost me $300 to get feedback in a theatrical setting.

We made comment cards that asked:

• Would you recommend this movie to a friend?

• What is your overall reaction to the film? Did this story resonate with you emotionally?

• How do you feel about the character Amber, played by Marion Kerr?

• How do you feel about the character Gabe, played by Kelly McKracken?

• Were you confused about any of the character’s relationships? How they knew each other? Or how they were introduced?

• What were your favorite scenes?

• What were your least favorite scenes?

• Do you have a favorite character? Why?

• Did you have a least favorite character? Why?

• Were there any scenes, shots, transitions or cuts that jarred you out of the story?

• Were you aware of the music switching from diegetic (sound in the characters’ world) to non-diegetic (score)? And did that affect your enjoyment in any way?

• Any other thoughts you’d like to add that were not addressed in the previous questions?

That first question is how the studios rank a film, quick and dirty. If more than 80% say they will definitely recommend the film, they’ll leave it alone. If not, they’ll tinker. I think it’s different for indies, unless you can enlist a purely “indie niche” test audience. Because if your film is like most, it appeals to a niche. So the answer here is more often than not, “it depends on the friend”.

The above are all valuable questions but only intended to get the gut reaction. Because much more important than this is the conversation held afterward. For that, I have the following advice.

• Protect the anonymous nature of filling out the comment cards by having someone other than the director or producer collect them. And don’t read them before you have the conversation. Do that in private afterwards.

• Make sure you invite people who know how to watch a rough cut. Picture and sound will likely be unfinished. Many people are simply not equipped to see beyond that.

• DO NOT answer any questions by defending or explaining why you made a choice. It doesn’t matter what you intended, only how they reacted to it. And explaining it, negates the purpose having a fresh perspective on it.

• Turn questions about meaning or intent back on the audience. Ask them “why they think it might be that way”. Sometimes they are afraid to offer an interpretation out of fear of being “wrong”. A little nudge can open a floodgate to some great insights.

• Record the conversation. And review it. Memory is not perfect, at least mine isn’t. And often my perception of what was discussed and what was important… changes over time. So it’s good to go back and refresh your understanding of what people really had to say.

Now taking this info into the edit bay and handling it properly is the most important part. It is your decision what you choose to address, and what you don’t. Just understand that much critical feedback will point to specific scenes as “where it hurts”, but that is not necessarily what is “causing the pain”. Take a macro approach to the feedback and address it in the micro.

And it should go without saying, but check in with each person two weeks later to see how the film has settled with them. Most of us develop new appreciations and shed biases toward a film after letting some time pass.

Despite the natural fears one has about sharing a film for the first time, the feedback and encouragement we received left us energized with a renewed focus. We’re grateful to the test audience for helping us and thankful that anything we choose to address in the edit, is addressable.

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Editing Dramatic Improv, The Hard Way

This article by feature film editor Jamie Cobb is the first in a series of NEW BREED Critical Focus articles sharing lessons learned THE HARD WAY.

The hardest lesson I’ve learned while editing dramatic improv is to embrace the imperfections. Usually when editing a scripted scene you look through all of the coverage and pull the best takes with the best performances and cut them together into a tight and/or polished scene. If something isn’t working in the scripted two-shot, you can hide that by cutting to the same line in the close up and the problem is more or less solved. That is not the case when editing Heart of Now.

There was a script, but the dialogue was written only as guide knowing that on the day the scene was shot, the location, the wardrobe, the props, personal experiences, and other various factors would influence and inform something new and natural from the actors who were guided by the director. And to add to this process, the camera operators were also instructed to be in the moment, sometimes acting as the audience’s eyes as a third person in the conversation moving back and forth between the actors.

One of the first scenes I had to cut was a scene on a beach that involved 4 actors, 100% improv, and only one camera to capture it all, thereby creating five very different takes to cut from. After many failed attempts of forcing the best lines together, I finally started looking for bigger moments that could play out with each other and the scene started to present itself to me. Forcing the lines and small pieces together never worked. The physical continuity was probably there, but the emotional continuity and natural rhythms rarely were.

Do I sometimes wish the roaming camera was on this actor instead of that actor when he said that? Sure. Do I wish the actor could have said that differently to build to this? You bet I do. But when I try to change or hide these imperfections I lose the organic human element that this process was used to achieve in the first place.

So I have learned to embrace these imperfections. My job is not to create a different moment. My job is to find the moment with the most emotional truth for the character and for the story and to sculpt that into the best moment it can be for the film.

Jamie Cobb knew at the age of 9 that she wanted to go to film school. Years later, she found editing to be her niche. Inspired by the guiding principles of Walter Murch and Andrei Tarkovsky, she has cut several short films and is currently editing her first feature-length motion picture, HEART OF NOW. She currently resides in Los Angeles.

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