Archive for "White Knuckles"

A NEW YEAR’S RESOLUTION

The last two years have been an extraordinary education. I often look back at the development process for HEART OF NOW and WHITE KNUCKLES and imagine what choices we at SABI would have made if we were the filmmakers we are today. With a new decade upon us and the promise of a community-defining year ahead of us, it is time to declare some resolutions. It is time to put the talk about broken models behind us and begin to act on it. This downturn offers a real opportunity to re-shape the way things will work.

***Inspired by recent calls to action from Ted Hope and Jon Reiss.

CURATION – SABI has formed our own distribution outfit: CINEFIST. Beyond distributing the work that comes out of Sabi Pictures, CINEFIST will also serve as a curation entity. My first resolution for the New Year is to put my resources into giving filmmakers I believe in an opportunity to exhibit their work, but also an opportunity for them to participate in the box office take. The venue will be The Downtown Independent Theater in Los Angeles and each screening will be shaped into a true event featuring Skype Q&As with the filmmakers projected on screen, audience votes on trailers to decide which film screens at the next event, DVDs for sale in the lobby, prizes for the audience, rooftop mixers, and a live internet radio show at the venue with the guys at Film Snobbery. The first film will be Tom Quinn’s The New Year Parade screening in early February to coincide with its Film Independent Spirit Award nomination.

TRANSPARENCY – This year we are embarking on our first direct-to-audience distribution effort for a pair of art house films. I will share ideas and progress here with the intent to educate, but also to seek input and guidance from the community.

INNOVATION – Learn, evolve and execute. The strategy to this point emulates the methods used by filmmakers like ZEKE ZELKER, HUNTER WEEKS, JUSTIN EVANS, TODD SKLAR and others. But we need to push forward with less emulation in the strategy and work, and more innovation. We will be fearless. We will takes calculated risks. We will experiment with ways to connect with our audience and to give them compelling reasons to buy what we have to offer.

MENTORSHIP – Last year I met a young filmmaker online named Gayle Ye who is an ardent fan of SABI’s works. She expressed an interest in cinematography and had natural talent. Throughout 2009, I was able to offer her some tips here and there, notes on her first short film’s screenplay and even sent her some gear. In 2010, I will seek out more filmmakers in the generation coming up behind me, encouraging them, offering whatever support I have to share, and maybe even produce their next work as we did with the filmmakers behind A SHORT FILM ABOUT LETTING GO.

ELEVATE – This was a tough pill to swallow but in order to raise the bar with the content and structure of our films, music and other creative endeavors I will spend the entirety of 2010 developing new projects for production in 2011 and 2012. As much as I want to be shooting a new film right now, I know its better to spend this time shaping projects that have been given time to mature.

COMMUNITY – Recent opportunities afforded to me by the good folks here at The Workbook Project, From Here To Awesome, IndieFlix, Power to the Pixel and most recently Filmmaker Magazine have introduced me to some amazing people, many of whom have become good friends. And this, more than anything, has been the most gratifying experience for me. These genuine friendships have lead to countless collaborations and discussions that hold a lot of personal value to me. Even if I were to forgo filmmaking altogether, I would still resolve to step-up my involvement in this community by going to more festivals and conferences, seeking out more like-minded people who share in my delight for the cinematic arts.

IGNORE – It’s funny, the most recent private screening of HEART OF NOW only returned three or four negative comment cards. But when presented with a new stack of cards, I inexplicably find myself flipping quickly through all the positive comment cards to find out what those few detractors had to say. Uniformly, these were responses that rejected every single inch of the film’s form and content. Despite the overwhelming praise, I find myself focused on the negative instead – even when I’m getting such heartfelt and sincere responses such as this:

Hey Zak,

‘Heart of Now’ is a terrific film. It is humbling to see good work come through the Indie. This is a film I would be honored to present another time. The issues of abandonment and the subsequent coping mechanisms people employ are dealt with in not only a tactful manner, but also respectably and thoughtfully poetic. What I appreciate even more is the seemingly endless conclusion. It can be ambiguous or sharply conclusive, depending on the beholder.

‘Heart of Now’ has a poignant message that resonates with me personally right now as I deal with similar issues. It was even more striking to hear you talk about the loss of your father as an impetus for the film. My father was taken from me in ‘95. Many of the statements made by both Amber and Gabe reverberated deeply, so it only made sense when you elucidated that fact for the audience.

Thank you for bringing ‘Heart of Now’ to this theatre. I wish you, the crew, the production company, and the film all the best as you move forward in bringing this work of art to others.

So beginning today, I will learn to ignore the ones that are unwinnable. As Ted Hope says: “There are many in the film business who are never going to help you. Many of these will never help you even after you have helped them. The sooner you identify these folks and stop wasting your time with them, the better off you are going to be.” Done.

SUPPORT – I love art house cinema. I already buy DVDs from art house filmmakers. But now, I will make it a point to seek out the avenue that puts more of my dollars into the filmmaker’s pocket. This often means buying it from their own web site, rather than Amazon. Knowing that my main portal (Netflix) doesn’t provide any per rental profit participation for the filmmakers, this also means approaching it more as a discovery engine to find works I want to support with a purchase. No more requests for DVD trades or accepting free copies. I’ll put my money where my mouth is.

NO MORE APOLOGIES FOR ART – In 2010, I will not apologize for aspiring to make art. Art has somehow become a dirty word in may circles that consider it to be mutually exclusive from entertainment. Art IS my entertainment!

I wish there were more american filmmakers that aspired to that level of work without apologizing for it out of fear of being labelled pretentious or elitist. Maybe it’s an effect of knowing intimately how films are constructed that makes it difficult for me to enjoy a film that doesn’t aspire beyond just “a good story, well told”. When I sit down in front of a motion picture I want layers of understanding, I want subtly invoked metaphor, I want social context, I want a fully-realized and artfully-executed cinematic experience. We have an overabundance of folks who can simply entertain us. But the ones that can honestly transcend the medium are so rare, so very scarce. That’s what drives me to fervently seek out art films. I buy art films, I support art film-makers whose work speaks to me. I consider myself a filmmaker who aspires to art. I won’t apologize for it. It certainly doesn’t mean I ignore the audience. In fact, I’ve amassed and incorporated the audience into the final stages of editing HEART OF NOW.

The film artists I admire take risks to be on the cutting edge by experimenting with this evolving artform. But these are the folks whose successes are what the mainstream filmmakers mimic. Many times these artists will fail and the critics will label the work as self-indulgent, but man, when they succeed it is profoundly resonant.

PARTNER, COLLABORATE & ENGAGE – This coming year, SABI will resolve to reach out to partner with a number of companies, collaborate with a variety of artists, and engage our audience/community in a very genuine and meaningful way – all in the interest of moving ourselves and this community forward. As I said at the beginning, I’m getting a little tired of all the “broken model” talk and so I look forward to taking a bold step toward defining and shaping a sustainable model for low budget filmmakers.

AND FINALLY, LOSE WEIGHT – I’m having a blast and would like to be doing this for a long time.

So in closing, I offer these resolutions for a New Year and a New Decade in the hope that they will inspire others to do the same, within the limits of their own means and resources. And thanks to everyone who has been a collaborator, inspiration and supporter in 2009. You know who you are and I look forward to joining you again in the decade to come.

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The SABI Festival Strategy

STEP ZERO: ASK YOURSELF WHY

Be honest with yourself and ask why you want to do this. It will be a financial, emotional and physical drain to be sure. So you must define your goals and the reason why they are goals. For us, we have solidified our plans to release HEART OF NOW and WHITE KNUCKLES through our own distribution company, CINEFIST. So we are not seeking traditional distribution. And by “traditional” I mean selling the domestic rights for 25 years, for less than $100,000 in advance and a tiny cut of the profit. Instead, we ARE seeking some rather important things to support a direct-to-audience distribution effort:

  • To meet new friends, filmmakers, fans and partners
  • To garner laurels, prestige, press and reviews
  • To announce a platform release to a larger audience
  • To make a little $$$ on DVD, soundtrack and merch sales at each screening
  • To get additional feedback from audiences

So, what does a modern, forward-thinking festival strategy look like? From the outside, it looks like the picture above – a bucket full of submission packets amounting to $1500 in fees for 40 festivals. I’ve come to define our festival strategy by working backwards from our direct-to-audience distribution plan. We know we want to begin the latter in July 2010 so the focus had to go toward festivals that would play between now and the end of June. The intent being that if we are accepted, we can incorporate that opportunity into the distribution road map, without relying on it “for direction”.

So how did I decide which festivals to submit to?

STEP ONE: MAKE LISTS

I researched other films and the festivals they played. I zeroed in on two films that I felt shared enough similarities with HEART OF NOW and WHITE KNUCKLES that they could attract the same appreciation for content and form. They were THE NEW YEAR PARADE and MEDICINE FOR MELANCHOLY.

Festivals that accepted The New Year Parade:

  • SXSW
  • Slamdance
  • Ashland
  • Philadelphia
  • deadCENTER
  • BendFilm
  • Indie Memphis
  • Lone Star Int’l
  • IFF Boston
  • Cucalorus
  • Temecula Valley
  • Vancouver Int’l
  • Tofino
  • Torino
  • Woodstck
  • Starz Denver

Festivals that accepted Medicine for Melancholy:

  • SXSW
  • Philadelphia
  • IFF Boston
  • Viennale
  • San Francisco Int’l
  • Toronto Int’l
  • London
  • Sarasota
  • Maryland
  • Los Angeles

And I also took a good look at the festivals suggested by Chris Gore as being essential to any festival effort:

  • AFI Fest
  • Dallas
  • Atlanta
  • Austin
  • Chicago
  • CineVegas (on hiatus)
  • Denver
  • Florida
  • Los Angeles
  • Phoenix
  • San Diego
  • San Francisco
  • Seattle
  • Sidewalk
  • Wisconsin
  • Woodstock

I sought to make one final list of festivals that offered profit participation with the box office grosses, allowing filmmakers the opportunity to make some money off their own content. That list had no entries.

I entered all of this info in a GoogleWave and crunched through the data, noting their deadlines, doing searches on the Without-A-Box message board for filmmaker feedback and reading about each of them on FILM FESTIVAL WORLD as well as visiting each of their official sites.

STEP TWO: SEEK GUIDANCE FROM INTELLIGENT PEOPLE

Guidance came in two forms: from experienced people I’ve met in the last year and from books. My signed copy of THINK OUTSIDE THE BOX OFFICE by Jon Reiss has been a great resource for defining our upcoming distribution endeavor, allowing us to work backwards and plan a complimentary festival strategy. For festival-specific guidance, I picked up the 4th edition of CHRIS GORE’S ULTIMATE FILM FESTIVAL SURVIVAL GUIDE.

In addition, the heads of programming at SUNDANCE and SLAMDANCE both sent unofficial rejection notices that offered personal words of admiration for WHITE KNUCKLES, with the latter making suggestions for festivals that might also be receptive to it. It’s encouraging to know how closely we were considered for those two.

Next, Scott Macaulay of FILMMAKER MAGAZINE was gracious enough to lend his creative feedback and insight as we shaped the edit of HEART OF NOW. When I posted a plea on Facebook and Twitter for east coast festival recommendations, he offered a list for that film specifically.

In addition, festivals that programmed my short film, I F*CKING HATE YOU, fell into heavy consideration due to the existing relationships and friendships we had there. And finally, we’ve received direct invitations to screen HEART OF NOW from some smaller festivals who have been following SABI via Facebook and Twitter.

From those lists I shared above and the cumulative guidance of several people, I was able to identify which festivals would be our primary targets and which would be our second choices, submitting to both sets simultaneously. We made note of the premiere status requirements and the possible conflicts that could arise. A third list of smaller, more regional festivals lies in wait, to coincide with our direct-to-audience theatrical tour and home video releases. Those submissions will be made in the Spring of 2010.

STEP THREE: WHAT TO SEND, WHAT TO EXPECT

I set a full day aside to burn and test each DVD screener and to build out each submission. I use a stack of pre-printed blank DVD-Rs from ARCHETYPE DVD with whitespace for tracking numbers, contact info, running time and other notes. Each packet included the number of DVD screeners they asked for, labelled in the manner they requested, a brief and concise personal letter drafted by me to give the submission a little personality, the Without-A-Box printout, and nothing else. Be prepared for the clerk at your local post office to look at you like your an asshole when you ask for dozens of packages of varying weights to be sent first class.

As for expectations, I’m committed to the idea that a festival run is ancillary to the real objective – to get these arthouse films in front of a paying audience through multiple platforms. So my expectations are tempered. I was about as heartbroken over rejections from SUNDANCE and SLAMDANCE as I would be over not winning the lottery. Which is to say, not much at all really. I’ll save the heartache should we face low theater turn-out, bad reviews, dvd manufacturing delays, getting rejected from itunes, struggles to find a way into cable vod, etc. And I’ll find solace in the knowledge that if rejection or failure didn’t hit in some form, it meant we failed to take the inevitable risk, we failed to experiment as we do with all things and we failed in our attempt to innovate with an evolving model of sustainability – all part of the distribution journey.

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White Knuckles: Almost Sundance

the dreaded e-mail

I received some interesting status updates and had some brief conversations about being on alert about receiving some sort of notice from Sundance by e-mail this past week - one way or another we were going to find about if our films got into the film festival. I considered the implication – having submitted White Knuckles a few months ago. Would I get a form rejection saying ‘sorry, Sundance received X number of submissions this year for Y slots, etc. etc.’? Or perhaps it would begin with ‘congratulations!’ Or maybe the programming director would be compelled to write me personally to say thanks, having admired the film. Mike Hedges’ status updates about the looming Sundance e-mail only fueled the fire…

Having spent the last year learning from case studies, blogs, seminars and speakers everywhere that without stars, contacts, referrals, representation or some sort of side-stepping – it seemed our chances for getting White Knuckles into a major festival like Sundance were slim at best. Disheartened and somewhat cynical, I filled out the Withoutabox application anyway, paid and printed the receipt, and took the DVD to the post office get my Sundance rejection over with.

my ritual: osmosis

When I got to the part where I’m about to put the stamped package into the postal box – I placed the package against my head first (as I always do with submissions) — and mustered some good thoughts despite everything. Sort of a telepathic ritual to embed positive vibes into the 1’s and 0’s of the film. I stood there for a second, package to my head, mumbling my awkward prayer. Then I mailed it.

This past weekend, in my inbox, I received an e-mail from Trevor Groth. The subject: White Knuckles. The “w” and “k” were capitalized. I opened the e-mail and read the bottom first, it said:

Best,
Trevor Groth
Director of Programming
Sundance Film Festival

My heart skipped and I jumped back to the top:

Dear Kevin,

I have the unfortunate task of letting you know that we will not be able to include White Knuckles at the Sundance Film Festival this year. You will be receiving the official notification soon but I wanted to personally let you know in advance since I truly admired your film and sincerely thank you for allowing us to consider it for our program. This is always a difficult time because we see so many strong films but have so few slots to fill. I wish you all the success for the future of White Knuckles, and do hope you will come back to us with any future projects.

I thought about the e-mail for a long while, reading it several times. I felt somehow grateful for the soft landing, and felt weird for feeling it. Perhaps in the future, I’ll have a star, contacts, referrals, representation or something new entirely that will clear the way for the ‘acceptance’. But in the meantime, because Trevor took a minute to send a classy message to a relative unknown simply to recognize this labor of love, I’ll be back again with the next.

If you see me standing by a mailbox with a package to my head, you’ll know what hell I’m doing.

What are some of your rituals?

@drmental

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Who Profits From VOD?

As the team here at Sabi Pictures develops our evolving strategy for distributing Heart of Now and White Knuckles in 2010, VOD and DVD have been strongly recommended by consultants like Stacey Parks of Film Specific as having the best potential for direct revenue. So I have been following VOD in particular, hoping it might fulfill its promise to supplant a deflating DVD market but also to give filmmakers an opportunity to share in its rewards.

This article was written in response to “Why VOD is Turning into a Profitable Avenue for Indie Filmmakers” published at Filmmaker Magazine. If you haven’t yet, please read it to put the following in context.

In a case study, Alex Holdridge (In Search of a Midnight Kiss) said he gets about 45¢ of each $6 sale. In his deal, Comcast keeps 60%, Rainbow Media (IFC’s parent company) splits the remaining 40% in half with IFC who charges a 25% distribution fee before splitting their cut 50/50 with the filmmakers. That leaves 7.5% of the original $6 for the filmmakers. However, IFC recoups a $15,000 “digitization fee” that must be paid back out of the filmmakers’ cut before they start earning revenue. :)

BREAKDOWN

Comcast - $3.60
Rainbow Media - $1.20
IFC - $0.75
Filmmakers - $0.45 (after digitization fees are covered)

So as a filmmaker looking to cut down on unnecessary expenses and maximizing the money going into my own pocket, my questions are:

I own a post-production company. What are the digitization specs for VOD, so that I can do it myself? We deliver studio-level broadcast-quality masters for DVD and Blu-ray all year long so I’m certain I’m qualified to produce the required deliverables for a seemingly overblown $15,000 charge. But can anyone tell me what those delivery specs are? What codec or format we’re talking about for picture and audio?

Next question is, Alex Holdridge insisted he didn’t need a distributer to take his future films to VOD, so he could keep a substantial portion of the revenue - 40-50%. $2.40 to $3 is much better than 45¢. But has anyone actually done this? Is there precedent for bypassing the “gatekeepers”?

I think Josh Braun, with all due respect, IS being overly optimistic. A friend of mine told me he is in the same boat as Jason Weiss (Humboldt County), meaning the film has done good to great numbers in VOD but he hasn’t seen a penny of it.

How are filmmakers not making money here? It makes me mad.

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CHANGES IN THE COLLABORATIVE NATURE OF CINEMA

I wrote this in response to a recent blog post from Filmmaker Magazine editor Scott Macaulay, after our NEW BREED panel on ‘Creative Collaboration’ at DIY DAYS Philadelphia. He wrote: “what would filmmaking that’s specifically designated as “collaborative” look like. How would its power relationships shift? How would its production practices change? And how would the final project be different?” He added in a tweet: “I didn’t ask panelists to define it. Isn’t all filmmaking collab? What’s diff now?” The following is offered to continue the dialogue:

CHANGES IN THE NATURE OF COLLABORATION IN FILMMAKING

There are presently several ascending levels to degrees in which creative collaboration occurs in the making of a film. On one end of the spectrum, collaboration could mean a Director communicates his/her vision and the Cinematographer adjusts to make the visuals resonate. It could be a Director and Composer in a booth changing rhythms of music. It could mean an Actor suggesting a line on-set. These old-school forms of collaboration are obvious to all – and this is one level of collaboration. Great films, and incredible moments in cinema have been created this way, and until recently – it perhaps only this way.

Then there is, on the other end of the spectrum – something radically different and altogether new – what I would consider a higher level of collaboration in creating cinema. To understand this new form of interdependent collaboration, you have to step back a moment and look at how far we’ve come technologically, and more specifically, how technology has shaped and empowered the next generation of young creative collaborators.

A BREIF HISTORY OF KIDS WITH CAMERAS

Sabi Pictures co-founder Zak Forsman and started making films with the first generation VHS camcorders at 12. We worked together with kids in the neighborhood and our families - taking ideas from everyone and each other – and created the movies mostly as we went along ‘in-camera’. After us, came a micro-generation of self-taught filmmakers who had access to video cameras as a grade-school toy. Now, they’re cutting features on their laptops complete with graphics and special effects. Using the technology, they’ve learned from their mistakes and they’ve learned how to tell artistic stories. They make movies organically and without a lot of money. Their film school is watching independent and foreign films, hours of DVD bonus features, the occasional class – but primarily, the act of doing. They are of any age.

MULTI-HYPHENATES: THE NEW COLLABORATORS

This intelligent, empowered new generation of young artist/filmmakers are the new collaborators. They understand intrinsically how to tell stories, and make movies organically – and how to make them engaging and real despite their budget limitations. They collaborate interdependently rather than independently – they work with each other, not ‘for’. Their power relationships are shifted in a way that fosters a creative spirit among all. Any one member’s contribution to whole would be greatly affected if they were not a part of the project. They are all empowered by the directors/producers – and quite often, they are all friends (or become friends). This collaborative filmmaking team has learned together by doing – and doing everything together – and no one would dare suggest a particular task is ‘not my job.’

This generation of filmmakers (emerging everywhere) feels deeply entitled to more than whatever job they apply for. They quit jobs that do not engage them – or lose interest in films that they cannot be fully invested in. They are all, each and every one – a potential motion picture studio unto themselves – but they work together. For the greater picture of the Arts vs. Commerce – this is a great victory for the Arts, for these emerging artists are not hampered by anything or anyone. With the internet as an avenue for distribution, those with the clearest and most original voices – finally have a chance.

These serious writer/director/producer/editor/shooters understand that creative collaboration is actually working with other multi-hyphenate filmmakers to tell a story – and to share an ever-changing organic experience that is greater than any one person’s vision. Despite their smaller crews, homegrown style, and simplified locations - this next generation of creative collaborators work together in a radically new and exceptionally creative way. By listening to each other, and allowing the possibility of improvisation to occur on set (be it dramatic or comedic) – the new collaborators of today foster a spirit of creativity and free expression from all involved with the project, from the D.P. to sound mixer to the stars. There is a greater sense of shared pride on projects of this sort, and the results are often more engaging and honest.

Collaborators on the set of White Knuckles

Collaborators on the set of White Knuckles

CREATIVE INTERDEPENDENCE

The only way I can describe this method of collaboration is to call it Interdependent Filmmaking. The way in which interdependent filmmakers work is to tell their film with each other – despite antiquated models of hierarchy on-set. In fact the entire model of above the line and below the line breaks-down fundamentally when collaborating on this high level. Everyone’s contributions are equally important and under the guidance and vision of a director (whose mission is to explore character, and tell the best story possible with input from the cast and crew) and a producer (whose mission it is to be flexible to change and to create a safe atmosphere where creativity is fostered) and their interdependent team. Everyone has their roles, but everyone’s contributions are important and valued. The relationship between the director and the actors are emboldened by these new production practices, and there is a process of mutual discovery during the experience of making the film.

These new highly collaborative artist/filmmakers are too smart for one role, and one role is far beneath them – they need to be a part of the crafting experience of the film, they have a tremendous amount to offer it tapped as a resource rather than just a helping hand. These creative collaborators are empowered by their prior experience and knowledge (regardless of age), and by creating with/for each other. They seek surprises on-set, they strive for honesty and deep emotion on screen, and ‘real’ performances. In fact, the new stories we see emerging were always written with the intention of being made (and revised to make things possible) . The characters are conceived with—and fleshed out by—the actors that were always intended to play them. Creativity is happening on-set while the production is on its feet - not just in the darkness of the writer’s room or editing bay.

EMPOWERED BY SCARCITY

Using social networks and the internet as an inexpensive testing and meeting ground for ideas and publicity, this New Sustainable Cinema trend of smaller, more collaborative films is fully empowered by scarcity in funding rather than hampered by it. This is an amazing thing and different than experiences of the past. Our limitations are forcing us to tell better, more inventive, more impactful stories. Producers arrange to shoot guerilla, with DSLR cameras. Directors and Composers that have never met in person, score an entire film online. Actors that really care about their craft, seek out collaborative directors that could push their creative boundaries based on seeing their work online. These nano-budget films are not only being created collaboratively, they are marketed to communities online, with the cast and crew interacting with fans to get the film out there. It’s from start to finish and entirely interdependent effort.

And what has been the result of this changing nature of collaboration? Nothing short of a resurgence of beautifully executed, meaningful cinematic stories. These films are emerging everywhere – and without any debate or controversy over who gets the ‘film by’ credit.

END RESULT: FILMS OF VALUE AND MEANING (PAST & FUTURE)

In a way, it’s a throwback to films that were made in an earlier time in the history of cinema where the filmmakers themselves determined which films were made (though present interdependent cinema is comprised of films radically smaller in budget, size and scope). At the time, most everyone understood that a good film was good because it was at once entertaining, artistic and meaningful. People went to the movies for different reasons entirely, and as an art form – it was still discovering its voice. The films that are being polished in the editing bays of many young filmmakers all over the country continue that search. These are filmmakers making projects that couldn’t have been possible without the help of everyone involved. The motivating factor is to create a good story and tell it well – and by any means necessary. And their ideal – is to put the final work in front of audiences and fans in the hopes they someday make another.

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RE: MANAGING EXPECTATIONS WHEN YOUR FILM HAS NEVER BEEN TO A FESTIVAL.

I’ve never been to a really large festival like Sundance or SXSW, but I intend to go someday regardless of whether or not my film gets in. I see the merits of showing up, meeting people, listening to others, sharing your work, and more importantly - learning from the experience. I have been to a few smaller but respectable festivals, such as the Indian Film Festival of Los Angeles (going on right now) through the efforts of Nehal Shah - and also through screenings of IFHY, and the efforts of Zak Forsman & Sabi Pictures. I haven’t however, been to a film festival for a film I that wrote/directed besides Blue in Green, and that was at Beverly Hills Film Festival which at the time proved to be forgettable experience for all the Blue in Green filmmakers involved. I want White Knuckles (a film recently completed by Sabi Pictures that I directed) to be the first film that gets in… i.e. the “good Festival experience”… but my expectations have certainly changed.

Before it used to be about ‘selling’ – whereas now it’s more about ‘sharing’. Because of DIY, the emergence of nano-budget interdependent filmmaking, and following the developments of sites like New Breed and the Workbook Project, you could say that my film festival expectations have changed fundamentally. Again, perhaps it’s in part because of web resources recently that point to a real “nexus” of thought forming on the internet that will shape our cinematic future (as we help shape it).

The continued growth and evolution of technology seems to open great possibilities of connecting filmmakers to their audience (”fans”), and connecting all of us to each other while creating quality films. White Knuckles is a beautiful film waiting to be seen by a larger audience, with performances of a life-time and a collaborative approach to the creation of the story and characters (and I always thought the film would play well at festivals). Perhaps it still might but I used to expect the kick-start for the film would be a festival acceptance. Now I’m prepared to take some, if not all my eggs out of the festival basket as White Knuckles begins its festival rounds. Officially or unplugged - I still plan to attend with my film in hand and meet others and see their works of passion.

SIDE NOTE: If a major studio saw the film at a festival and wanted to make a certain offer under certain conditions I would have to seriously consider it - but I don’t see that as the goal anymore (just a fantastical notion). I now take the more chill position of: ‘it really doesn’t matter if it doesn’t happen here - there are other avenues.’ That’s how I’ve come to manage my expectations for the first festival for this film. I’d much rather become friends with the fans of the film that want to talk about it – than to make a deal with someone I don’t know for ‘ownership’ on something that I am hoping to learn how to make-self sustaining anyway.

CLICK HERE TO FOLLOW THE ENTIRE PANEL DISCUSSION ON “MANAGING EXPECTATIONS ON THE FESTIVAL CIRCUIT”.

KEVIN K. SHAH is an American-born Indian director, producer and filmmaker based in Los Angeles. He has worked industry jobs ranging from marketing executive to behind-the-scenes producer, and has also worked outside the business as a dog-walker, tree-planter and middle school art teacher. Kevin has written a variety of scripts, made dozens of studio documentaries and produced a few feature films he finds deeply meaningful. Over the years he has also published poetry, photography and creative fiction in literary magazines. Kevin is a world traveler, activist, humanitarian, pacifist, environmentalist and a vegan. He watches very little television.

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